As a Swede, I know about flygskam and I have to say that I think we are looking at it the wrong way. Why not put energy and money into inventing better fuels rather than shaming people who are flying? These poor Swedes have to live in total darkness for much of the year and now they are shaming each other for wanting to spend a few weeks in the sun in order to stay mentally healthy and sane during the winter months? Greta Thunberg should not feel forced to travel by boat across the Atlantic ocean. She should be able to live in a world that provides an opportunity to fly without guilt.